The Power of Narrowing Your Niche & Speaking To Your Target Audience

Do you ever feel like you’re spinning your wheels in business, trying to appeal to everyone but not having much success? It’s time to narrow your niche and speak to your target audience! By honing in on a specific group of people with specific problems and identifying an avatar to speak to about a particular issue in your marketing, you can reap the rewards of becoming a specialist rather than a generalist. This blog post will explore the power of narrowing your niche and speaking to your target audience.

Big Money Is In The Niche

For coaches looking to make their business more lucrative, focusing on a specific coaching niche is the way to go. Finding your soulmate client – someone who is looking for the exact solution you have to offer – is much easier when you specialize in a certain area.


When you narrow down your niche and become an expert in that area, you will be seen as an authority. Clients are much more likely to be attracted to a specialist than a generalist. Plus, clients who are working through the same or similar issues will be able to see that you’ve gone through the same journey. Which makes it easier for them to trust you as a coach.


Not only will narrowing your niche allow you to attract more clients, but it will also help you quickly build your reputation as an expert in your field. When people search online for answers to their problems, they are more likely to come across content from specialists than from generalists.


If you focus on one particular coaching niche, you’ll be well-positioned to become the go-to expert for your target audience. Take the time to research and identify the needs of your ideal clients. Then hone in on the best way to speak to those needs. With a focused approach, you can create marketing materials and strategies that truly connect with your target audience.


By honing in on your niche and speaking directly to your target audience, you can become a successful coach with a lucrative business.

Identify Your Avatar

If you’re serious about growing your business and making a lasting impact, then you need to identify your soulmate client, also known as your avatar. Your soulmate client is the one person that all of your marketing should be written for. They are the person you should have in mind with every campaign, message, and product.


The best way to create a clear picture of your soulmate client is to look at yourself. After all, you are the example of your soulmate client. Think about when you were first beginning on this journey. You encountered the same problems that you are now helping people to solve.

What were the demographics and concerns you experienced? What was the journey like for you, including the location?


The more detailed you can get when creating a picture of your avatar, the better. Think about where they hangout and what they read. By getting as specific as possible, you will be able to better attract them and make them feel understood. Having a clear understanding of who you want to serve can help make client attraction much easier for your business.


Narrow down your coaching niche and focus on your soulmate client. You will be able to make an even bigger impact on their lives. You'll also reach the people who need your help most.

Speak To Your Target Audience

If you want to learn how to effectively speak to your target audience, you'll need to do some market research. The traditional way of conducting market research is data driven. Traditional market research can be hard to use and understand.


The best way to conduct market research is to invite members of your target audience to a question and answer session. Keep it short and no longer than 15 minutes. During this session, ask each participant the same 10-15 questions. Make sure to ask questions that are pivotal to creating a great coaching niche. Learn about their desired outcome and biggest fears about client attraction.


As each person answers your questions, take note of the phrases they use. These phrases should become integral in your marketing. It helps build a connection with your target audience. By learning the language of your target audience, you can create content that resonates with them on an emotional level. This will help make your brand more relatable and engaging for potential clients.

Become A Specialist

When it comes to growing a successful business, one of the most important elements is finding and serving your soulmate clients. This means narrowing your coaching niche and focusing on a specific audience and problems.


Having a narrow focus allows you to become a specialist in your area of expertise. This helps you attract the right clients who need your services. By really getting to know your soulmate client, you can create highly targeted marketing that speaks directly to them. This will make it easier for them to recognize the value of your services and see why you are the best person to help them.


Finding and serving your soulmate clients is all about understanding what sets you apart from the competition and positioning yourself as an expert in your field. Take the time to do the research and identify who your ideal clients are, what problem they are trying to solve, and how you can help them achieve the results they are looking for. This way, you’ll be able to attract the right kind of clients and grow your business more quickly.

Download a free copy of the Soulmate Client Persona worksheet and identify your target audience today!

Creating a Signature Program: Thinkific’s Best Content Options

What’s the best content option when creating a Signature Program? Well, you’re in luck! Thinkific offers seven fun and engaging options that you can use as you please to create your perfect program. Whether you choose audio, video, text, or something else entirely, here are some suggestions on how to make the most of each option. You can even mix and match them to create truly unique content that your students will love!

Video

Thinkific allows course creators like you to upload videos and provides playback on-demand or during the course duration. The best thing about video content is that it works great for target audiences by allowing you to create tailored content. Video is easy to make via webcam or smartphone. With essential video editing software like Microsoft video Editor or Filmora Wondershare, editing is easy and fun. Amazon has excellent microphones and lighting kits; you can find teleprompting apps on the Microsoft store for little to no cost.

Text

Thinkific offers a straightforward text editor that allows you to format your text with bold, italics, and underlines. Use bullet points for lists and headings for subtopics. Images are an easy way to illustrate points in your lessons. One of the most appealing features is the ability to customize the color of your text with HEX codes. Embed links throughout your lessons to share content from other sources or provide more information on a specific point in your post. Use Grammarly or Anyword to create compelling content. When creating content, it’s essential to keep things engaging and interesting. Online Program Lessons Should Be Consumable In One Setting provides more detail on how video, text, and other types of content should be formatted for easy consumption by the adult learner.

Downloads

Files such as PDFs, graphics, presentations, and other downloads make it easy to share printable information. This is helpful for teachers who don't know what format their course material is or need to create course content quickly. If you only need one copy, then all you need to do is download the file, open it up in Adobe Acrobat, and print it out as many times as you want. Downloads are also handy if you want specific content saved in your student notes for future reference.

Multimedia

Adding multimedia to your learning platform has many benefits. Maps, calculators, and shareable Google Sheets are great ways to add interactivity to your programs. Creating a signature program will allow learners to learn at their own pace with the extra time they need or fast-forward through material they already understand. This will enable students to move at their own pace and keep engaged in the material that interests them most. In Business Launch Prep School, I share my Coaching Program Pricing Calculator, Course Creator Map, Speaker Calculator, and more. Students can download or copy and save the tools to their cloud drive or desktop for future use.

Audio

Adding audio provides an additional learning method for those not fond of reading or video. Thinkific offers both video and audio content features for course creators. Record and upload an MP3 file to either the text or audio lesson. This is a great way to share key podcast episodes that enhance the content of the course or downloadable content for student convenience. Your laptop and smartphone should have a voice recorder. Record the information you want to share, upload it to Thinkific and publish it.

Presentation

Upload your pdf slide show to a presentation lesson in your signature program, and you'll be able to record your voice over each slide. So if you'd like to highlight key points for the audience, this option is perfect for you. You can also import your audio files into slides as well. What I like about Thinkific is they make it easy to offer your students various content options to keep your course engaging. Just create your slide show, save it in pdf format, upload it to Thinkific and add a voice-over.

Live Sessions

Schedule live sessions or webinars that students can access via the course. You can do this by integrating Zoom Meetings into your Thinkific account. Next, choose the Live feature option for your lesson and complete it by filling out the essential information. Students may log into one place to access live meetings. Once the meeting is complete, compress it using HandBrake, and upload it to Thinkific so students' future reference.

How saying yes to a new opportunity hurt your business?

In the infancy of your coaching business, people will approach you with various business opportunities. Often times the opportunities will not align with your strategic business goals. Those people will tell you to recognize other revenue streams to enhance profitability. They’ll offer you get-rich-quick schemes and fancy propositions that sound amazing. You may even give in to the temptation of making a quick buck and say, “Yes, I’ll give it a shot. I’ll sell jewelry or makeup on the side. How can saying yes to a new opportunity hurt my coaching business?”

Let’s break it down. 

Saying “yes” can distract you from reaching your revenue goal.

All opportunities take time, investment, and work to make profitable. Like your coaching business, you need to earn the trust of your leads by sharing content, demonstrating the benefits of the product or service, and sharing testimonials. Nine out of ten times, this “new opportunity” is not in alignment with your coaching business strategic goal, which will confuse your coaching clients. Instead of building a reputation for facilitating transformations, you become known for selling someone else’s product or service. Quickly, your coaching business revenue goal is taken a back seat to your “new opportunity.” 

Saying “no” is about prioritization — identifiying what really matters to you and focusing on that.

Ryan McGrath, Entrepreneur Leadership Network Contributor

Saying “yes” can erode your reputation as a coach. 

Your coaching reputation is essential to growing and maintaining a healthy and wealthy coaching business. Being reputable takes focus and consistency. Leaders in the coaching industry focus on activities that align with their strategic goals and favorably enhance their professional reputation. Many leading coaches are so focused that their audience only knows them for excellence in a specific coaching niche. When you deviate and participate in opportunities that are not aligned with or support your coaching reputation, you are essentially delaying and possibly eroding it. 

Saying “yes” may violate your professional boundaries.

Ryan McGrath said it best in his Entrepreneur article, Why Saying ‘No’ Can Actually Help Your Business or Starup, “Saying “no” is about prioritization — identifiying what really matters to you and focusing on that.” When you inappropriately say “yes,” you are saying “no” to what is important to you, which includes critical strategic goals, personal time with family, and an opportunity that contributes to your professional reputation. 

“physician compensation for specialists was 45.6 percent more than primary care providers earned in the past year.”

Jacqueline LaPointe, Revcycle Intelligence Contributor

Saying “yes” can make you a generalist instead of a specialist.

Wealth is where the niche is. The more you specialize, the more money you will make. Primary care doctors are great for family care and general health issues. However, brain surgeons, GYNs, and other specialists make more money. You want to be known as the brain surgeon, not the primary care doctor. When you say yes to misaligned “new opportunities,” you are saying no to being a brain surgeon, and people will see you as a primary care doctor. You don’t go to a primary care doctor for brain surgery. According to Jacqueline LaPointe’s Revcycle Intelligence article, Physician Compensation for Specialists 45.6% More than for PCPs, “physician compensation for specialists was 45.6 percent more than primary care providers earned in the past year.”

Brain surgeons say “no” to anything that does not relate to the brain. 

Evaluate your list of active endeavors, and begin to prune those that are not aligned to your strategic goal.

To help you stay focused, grab a copy of our free Priority Matrix.

Which of the 6 startup personas are you?

I’ve identified six startup personas I speak to daily. Each persona is at a different stage of the coaching business startup journey. As you read these startup personas, understand that you can move quickly between them with a simple change in mindset and action. Which are you, and are you ready to turn your wishes into reality?

Fantasy Queen

The Fantasy Queen is a dreamer. The perceived glamour and benefits of being a business owner are the only thing she wants. Serious thought and consideration concerning the hard work necessary to successfully start and sustain a coaching practice have yet to be done.

Based on her current start-up work ethic and lack of knowledge, her 6-12 month startup goals are not attainable. They are just wishes and unfulfilled dreams.

Solution: Listen to Andrena Phillips podcast episode on the neccessity of self improvement, to help you take action.

DIY Princess

The DIY Princess believes she can do it herself and consumes freebies, low-priced offers, and free content. She thinks getting a business license, and EIN makes her an actual CEO. She often follows her broke friends into get-quick-rich schemes that never pan out, resulting in wasted time and money and no closer to her startup goals. She has a chronic case of “Bright Shiny Object Syndrome.”

Her current lack of knowledge, lack of focus, and scarcity mindset make her 6-12 month startup goals unattainable.

Solution: Check out BLPS membership tiers, which include community, resouces, tools, classes, and more, starting at $57/Month.

Desperate Diva

The Desperate Diva is confused, frustrated, and desperate for help; and understands that what she is doing isn’t working. Maximizing the capacity of low-cost offers, freebies, and free content is bearing zero results. The crux is her scarcity mindset will not allow her to invest in the help she needs to grow. All she sees is money flying out, and she needs to take responsibility for doing the work and implementing high-level techniques to create a return on investment.

Her current scarcity mindset and lack of knowledge make her 6-12 month startup goals potentially attainable but at a high cost of wasted time and money.

Solution: Try out our Wealth Consciousness class for $97. It will give you a better understanding of how money flows and get your mindset in the right place. 

Courageously Conscious

Courageously Conscious hates her job and wants to leave NOW!! She is consciously seeking help to build her startup. She wants to make enough money to replace her income in 6 months to a year and knows she can’t do it alone. She understands that investment is necessary to meet her goals. What makes her different from Desperate Diva is her mindset. She understands that if she invests in her business and does the work, she will receive a return on her investment.

Based on her current abundance mindset and willingness to invest in herself and develop critical skills with expert assistance, her 6-12 month startup goals are attainable.

Solution: Apply for a demo of the Business Launch Prep School program. Those who do the work capture leads for their coaching program in the first month of the program, create a signature program that delivers and gains sales confidence without being pushy. Prep Schoolers make 4-5 figures per client after they complete the program.

Prep Schooler

The Prep Schooler is enrolled in Business Launch Prep School and finds good people for her coaching services and programs within the first month. She learns how to bring God into her business for optimal success and how to create, price, and sell her program. She’s given the information she needs to start her coaching business, from legal documentation to making a consistent income.

Her current abundance mindset and willingness to do the work make her 6-12 month startup goals attainable.

Prep Schooler, Anna Zschuppe, made $10K while in the program.

Real Business Woman

The Real Business Woman has launched her signature program, enrolled her first 4 – 5 figure clients, and is on her way to making consistent monthly money because she continues to do the work. She confidently shares the value of her knowledge and work, receives high-ticket sales prices for her services, and understands what sets her apart. She is confident in her God-given assignment and excited to fulfill her purpose.

Based on her current abundance mindset, new critical skills, and willingness to do the work, her 6-12 month startup goals are attainable.

Why And How To Answer Objections Early In The Sales Process

It makes sense that leads have questions before booking a discovery call. Most people have questions about finance, time commitment, and legitimacy. I’m here to help you answer all their questions and a few more, Before their discovery call.

It helps when you can answer objections early in the sales process. It gives a sense of comfort in knowing what to expect from you. It also helps to thin out tire kickers and people who just want to see what your program is about without committing. 

First, share the common objections and answers on your blog, newsletter, and social media. Create an article like this one and briefly answer each question. Ensure you add a call to action so those interested may take the next step. 

Second, include answers to objections in your discovery call confirmation email. Again, it will help your leads feel a sense of comfort that you are being open and honest and offering solutions to their fears. 

Third, be prepared to answer objections in your sales call. The best way to prepare is to practice. The more you practice overcoming objections, the more comfortable you will be. 

Below are questions I often receive and how I answer them. 

How do I know your program and services are legitimate?

This is an excellent opportunity to brag about your accomplishments and direct them to testimonials, press kits, and other proof that your offer works. 

I have many videos and written testimonials from happy clients who stand by the results and work I’ve provided. Below are links to videos and written testimonials.

I can’t afford your program. 

Acknowledge your program is expensive, then share with them how others have been able to afford it. Office several ways of paying for your services via payment plans and financing.

“My program is expensive. Many of my clients have said the same thing you’ve said. What helped them is I don’t require clients to pay in full. I offer payment options for all of my clients. The payment plan and FlexxBuy financing are the most utilized options and are easy to qualify.”

I can do this on my own. 

Agree with the lead; they can go solo. Then lay out the consequences of going solo. Share with the money, time, and energy they will waste by not obtaining help. 

“You sure can. That’s how I started, on my own without help. Like me, what will happen is that you will waste a ton of time and money trying to figure it out on your own. You’ll make unnecessary mistakes that could have been avoided if you hired a professional to help you. My process is proven to take less time and recover 100% of your return on investment within the first 3-6 months after the program is complete. All you have to do is follow the process.”

I don't care about making money. I just want to help people. 

Share with your lead that charging well is more than vanity but necessity.

"You can't service your clients at the level they deserve if you aren't making enough money. Packaging your services and pricing them isn't about charging high rates to the highest payer. It's about covering your operation costs, enhancing your knowledge with higher levels of training, covering opportunity costs, and offering systems and amenities to your clients that help them reach their highest potential. You can't do that for free. If you run a non-profit, you still need to bring in money to support that. Grantors want to know that you can sell your program to other donors."

I don't have time.

Acknowledge, validate, and normalize your lead's concerns.  

"Finding time to prioritize your dreams can be challenging. You're working full time and taking care of your family. So it makes sense that you may feel overwhelmed with your schedule. God has placed an assignment on your heart. Let me help you with time management to start working on the project in your heart. If God gave you the vision, he would give you the time. So the question is whether you choose to take the time to put HIS vision into action."

I want to pray on it. 

Offer to pray with them. 

"I understand entirely. God is my CEO and COO. I also know you've already prayed on it. You asked God to help you get your new coaching practice. You asked him to help you make enough money from your course, so you could leave your exhausting 9-5 and serve HIM on a full-time basis. This may be the answer to your prayers. Before attending the meeting, ask God to provide you with confirmation that enrolling in Business Launch Prep School is according to HIS will. Ask him to remove all obstacles from your way so you can fulfill HIS vision and HIS will, then step back and watch him work. If your intuition feels good, follow it. God gave us intuition, and it never lies."

8 Stages of Sales

Do you know of the 8 stages of sales? They are Prospect, Make Contact, Nurture the Lead, Present the Offer, Overcome Objections, Close the Sale, Deliver, and Request Referrals.

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1. Prospect: According to LinkedIn, prospecting is “the process of identifying and contacting potential customers in order to generate new business”

2. Make Contact: Via email marketing, social media, cold calls, and other types of outreach, you will make your lead aware of who you are and your services.

3. Nurture Your Lead: In this stage, you will share valuable information your lead will need to solve their problem.

4. Present Your Offer: Present your offer to your lead on your sales call, after you have learned of their needs and goals. Most of your sales call will include you listening to your lead.

5. Overcome Objections: It is natural for your leads to provide objections. Don't take it personally. Listen and share solutions to your leads' objections.

6. Close The Sale: As soon as objections are overcome, close the sale by asking for the investment.

7. Deliver: Provide your client with the service and product you promise.

8. Request For Referrals: Happy clients bring happy friends.

Bonus: You may also start the sales cycle with your current clients again as their needs change and evolve.

The 8 stages of sales are a prospect, making contact, nurturing the lead, presenting the offer, overcoming objections, closing the sale, delivering, and requesting referrals.

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Online Program Lessons Should Be Consumable In One Setting

How long should your course lesson be? Clients should be able to finish a lesson in one sitting.

Adult learners are busy. They have jobs, families, college, and so much more. They need information that is short and to the point. Information that can be learned and implemented in day-to-day life is best. Theory-based learning is best for institutional-based education. Clients are looking for actionable steps and information in signature programs.

Lessons should be impactful and to the point. Unless it’s a short how-to video, it should be 5 minutes or less. Audio should be 5 minutes or less, and the text should be well-written, clear and concise; remember, you’re not defending your doctorate; you’re teaching your client how to achieve a specific goal.

You may add several short videos (and other types of content) to one lesson. Make sure the information is concise and builds upon the last lesson. Always put the most critical content at the top to ensure the client receives it.

Mixing media through the course keeps the content fresh as well as keeps the attention of the client. One tool I love to include is Doodly. It helps me make an impactful video with less play time. The videos are easy to make and eye-catching. For example, if I record a video, it could quickly go over 6 minutes if I need to be more careful. I can make the same point in 3-4 minutes when I use Doodly.

Let’s recap.

Clients should be able to finish a lesson in one sitting.

  • Video - 5 minutes or less (unless it is a how-to video.)
    • Create an outline with specific points you want to discuss,
    • use your smartphone, webcam, or other video recording device,
    • if you don't want to be seen, use an app like Doodly to create fun videos that can clearly convey your message.
  • Audio - 5 minutes or less
    • Create an outline with specific points you want to discuss,
    • drink tea or warm water to clear your through before you record,
    • invest in a good microphone, and
    • make sure all devices in your space are off so there is little to no background noise.
  • Text - Simply stated and to the point.
    • This is not a text book, write short paragraphs and/or bullet statements,
    • add text to emphasis key points deplayed in images, worksheets, growth exercises, etc.
  • Graphics - Should be colorful and grab the viewer's attention
    • Graphics are a fun way to emphasis a point and recapture the attention of your audience,
    • when possible, brand your graphics,
    • use Canva or hire a professional from Fiverr.

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Great Signature Program Bonuses Require No Extra Work From You

What should I offer as a program bonus for my course? Perfect signature program bonuses are items or content you couldn’t fit into the course but would enhance the learner’s knowledge.

First, let me say that program bonus offers do that include any additional work on your part, once the client receives it. They receive the bonus and your work is complete.

As course creators, we are passionate about our expertise and topics. We want to share every detail we know. But the client does need every detail. So we are often placed in a position of deciding what content goes and what stays.

Repurpose the content into a miniature course, ebook, template, etc. Then offer it as a program bonus. The content is valuable and will enhance the client’s knowledge and experience. They choose when and if they want to consume it, and you don’t have to be present for the bonus to work.

Other Ideas for Program Bonuses Material

  • Mini-Course: Look in the vault of content you created while providing value to your audience. Bundle some of the content up into a mini-course.
  • Worksheets and Templates: At some point, you have either purchased or created worksheets and templates to help you grow and develop. Which of those documents can you repurpose and offer as bonuses? If you purchase documents, can you purchase the license for commercial use?
  • Preferred Vendor List: Develop a trusted list of professionals who offer services that complement your offer. In other words, your clients will need support in areas you can not or do not want to cover. Call on industry friends to help. Offering a list of preferred vendors helps you strengthen your network, as well as provide valuable assistance to our clients.
  • Exclusive Community: It is customary, particularly during COVID-19, that online programs include an exclusive community for paid members of a high-ticket program. It offers space for the members to fellowship with each other, ask questions, and gain support. A thriving community is worth approximately $682 a year per member according to PeerBoard.com's Jan 24, 2022 article 105 Online Community Statistics To Know: The Complete List (2022).

In short, program bonuses are at your fingertips, and will most likely take little to no work to develop.

Apply to Business Launch Prep School at https://home.blps.live to learn how to create your signature program and bonus material.

5 Steps To Fill Your Value Ladder

Value ladders are tactical tools to help your customers get through the buyer journey. They take them from free information on your website to your flagship product. Value ladders help lead clients through their buying process by offering tools, checklists, free content, and other types of valuable information. Here are 5 steps to fill your value ladder as a startup coach. To create more product to add to your value ladder, you will need time and experience. Allow your clients and target audience to tell you what they need, then add those items to your value ladder.

Start your value ladder with your signature program.

First, place your high-ticket signature program two levels from the very top. Your signature program is the root of your value ladder. Because you have several robust modules with worksheets, video content, written text, and examples, you have what you need to create a good value ladder. The live version of your signature progeram is placed at this level, which is priced between $4,000 to $10,000.

Add the on-demand version of your program to your value ladder.

The on-demand version of your value ladder will be one level below. At this level your clients do not receive your time, thus lower the rate between $1,500 to $2,500.

Made robust modules stand-alone course in lower levels of your value ladder.

Copy a few robust modules and turn them into stand-alone courses from your signature program. In other words, take modules from your signature program and offer them as individual courses and priced between $97 – $900.

Use Worksheets and other tools from your course to your value ladder.

On the next level offer bundles, unique worksheets, and other tools your customers can easily access and utilize at a much lower price point and priced these between $1 – $97. However, the average price of items in this level is $27 – $57 per item or bundle.

Identify worksheets to offer as freebies.

Place your freebies on the bottom level. Use valueable worksheets, scripts, and other such tools that customers deem valuable. The easiest thing to do is to choose an item from the low-price rung and offer that as a freebie.

Add One-on-one coaching to your ladder.

Last but never least is the top level. This level receives one-on-one private coaching but all of the amenities of the live version. You can sweeten the deal by offering unlimited coaching with the condition that sessions will only be conducted if homework is completed. This level’s pricing starts at $10,000 and goes well into the six-figure range.

Create an awesome Elite level.

An Elite level is offered by coaches with more experience and a more extensive client roster. This is the most prestigious level. It gives clients all amenities from the one-on-one program and much more. This free admission to your luxury lives retreat, special VIP days, custom swag, and whatever else you can through at it. This level generally starts around $35,000 and goes well into the six-figure range.

Your ladder will grow and develop as your coaching business grows and develops. This format is a starting point.

Including Group Coaching In Your Signature Program Is Gold

Whether to offer group coaching, one-on-one private coaching, or coaching all to your signature program can be daunting. You want to provide your clients with the best, and you understand the actual impact coaching has on clients who do the work. However, you need to find out if you can handle a big load of private clients and your new signature program.

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I understand how you feel, as I once pondered the same thing, coaching or not, group coaching or one-on-one private coaching. I’m here to tell you that coaching makes your program so much more appealing. Clients are excited when they claim a coveted spot in your live program. The scarity of the minimum number of seats, and the cost make live group and one-on-one coaching programs alluring.

According to the International Coaching Federation,

“The ICF Global Coaching Client Study shows most clients reported improved work performance, better business management, more efficient time management, increased team effectiveness, and more growth and opportunities. The same study found that coaching clients noted greater self-confidence, enhanced relationships, more effective communications skills, better work-and-life balance and an improvement in wellness. Nearly 70 percent of individuals indicated they had at least made back their initial investment. The median suggests that a client who achieved financial benefit from coaching can typically expect a ROI of more than three times the amount spent.”

The Gold Standard in Coaching: ICF – Frequently Asked Questions (FAQs).” International Coaching Federation, 21 Jan. 2022, https://lnkd.in/gsfW74eC

Clients want to be in your sphere. You are where they want to be, and they want your complete attention while they get there. A bit of celebrity is attached to being a problem solver. That said, adding group and private coaching positively impact your enrollment. Clients will pay more money to be in your presence. They want to be mentored, coached, and taught by you.

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In recent years more people are becoming cautious of coaches. Many coaching businesses have given the industry a bad name. Skimping on the work, customer services, client support, and results make people concerned they may be scammed.

Don't get me wrong. I am an advocate for high-ticket rates. In Brainz Magazine, "How To Price Your Signature Coaching Program With Ease and Confidence," I detail why pricing high-ticket rates is a necessity. However, if your program does not support your clients during their transformation journey, you rob them.

Clients feel supported and privileged to ask you live questions and receive live feedback in real-time. Naturally, you charge appropriately for the added access to you. Hands down, more people will want to enroll in your program if you offer live coaching. For clients who can not afford additional coaching, offer them support via your exclusive community, where you post members-only content, answer questions, review their homework, and more.

True Story

As a participant in Amanda Abella's sales program, my confidence and knowledge increased when I upgraded from on-demand to live. I did well in the on-demand program, but the personal attention in the live program helped me grow much faster. Live coaching allows clients to have questions answered and attain individual attention. On-demand does not offer that benefit. The growing energy sharing also helps keep you motivated and on track, which you will not experience in an exclusive community or on-demand course.

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