Learning Management System (LMS) Considerations

  1. Affordability. As a startup business owner, your coins are tight. So you have to be mindful of the investments you make. Going for expensive options is not wise until you have consistent revenue and cash flow to support them. Look at an LMS that has free trials or free to start so you may test them out.
  2. Integrations. Choose an LMS that seamlessly integrates with other apps, such as email and newsletter marketing and payment gateways. You need the LMS to have good relationships and be compatible for ease of use for all stakeholders.
  3. Support and customer service. Many platforms have better customer service for paid members. However, many also have support groups. The support groups can be more helpful than the help desk. You need to be able to reach out for help, get a response in a reasonable amount of time, and offer suggestions for updates.
  4. Ease of use. The learning management system you use must be easy to set up, manage, and utilize from both the client and admin standpoint. Good platforms allow you to offer content in various ways, such as video, text, multimedia, quizzes, and so much more.
  5. Reviews. Check out client reviews. If you see anything below a 4.0, look for better options. 5.0 is nearly impossible, but anywhere between 4.0 and 5.0 is good. The company works hard to offer competitive pricing, stays up with market trends, and cares about the client’s experience and needs.
  6. Longevity. Choose a company you feel comfortable staying with for a while. Unless you are a proven sales ninja in the specific industry in which you create a course, it will take time to outgrow your chosen LMS. So, pick one that grows with you. Moving platforms is occasionally necessary and a giant pain in the butt.

Create. If you aren’t satisfied with what’s on the market, build one on your website using plugins. If you aren’t tech-savvy, hire a web designer with experience with course design.