Whether to offer group coaching, one-on-one private coaching, or coaching all to your signature program can be daunting. You want to provide your clients with the best, and you understand the actual impact coaching has on clients who do the work. However, you need to find out if you can handle a big load of private clients and your new signature program.
I understand how you feel, as I once pondered the same thing, coaching or not, group coaching or one-on-one private coaching. I’m here to tell you that coaching makes your program so much more appealing. Clients are excited when they claim a coveted spot in your live program. The scarity of the minimum number of seats, and the cost make live group and one-on-one coaching programs alluring.
According to the International Coaching Federation,
“The ICF Global Coaching Client Study shows most clients reported improved work performance, better business management, more efficient time management, increased team effectiveness, and more growth and opportunities. The same study found that coaching clients noted greater self-confidence, enhanced relationships, more effective communications skills, better work-and-life balance and an improvement in wellness. Nearly 70 percent of individuals indicated they had at least made back their initial investment. The median suggests that a client who achieved financial benefit from coaching can typically expect a ROI of more than three times the amount spent.”
The Gold Standard in Coaching: ICF – Frequently Asked Questions (FAQs).” International Coaching Federation, 21 Jan. 2022, https://lnkd.in/gsfW74eC
Clients want to be in your sphere. You are where they want to be, and they want your complete attention while they get there. A bit of celebrity is attached to being a problem solver. That said, adding group and private coaching positively impact your enrollment. Clients will pay more money to be in your presence. They want to be mentored, coached, and taught by you.
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In recent years more people are becoming cautious of coaches. Many coaching businesses have given the industry a bad name. Skimping on the work, customer services, client support, and results make people concerned they may be scammed.
Don't get me wrong. I am an advocate for high-ticket rates. In Brainz Magazine, "How To Price Your Signature Coaching Program With Ease and Confidence," I detail why pricing high-ticket rates is a necessity. However, if your program does not support your clients during their transformation journey, you rob them.
Clients feel supported and privileged to ask you live questions and receive live feedback in real-time. Naturally, you charge appropriately for the added access to you. Hands down, more people will want to enroll in your program if you offer live coaching. For clients who can not afford additional coaching, offer them support via your exclusive community, where you post members-only content, answer questions, review their homework, and more.
True Story
As a participant in Amanda Abella's sales program, my confidence and knowledge increased when I upgraded from on-demand to live. I did well in the on-demand program, but the personal attention in the live program helped me grow much faster. Live coaching allows clients to have questions answered and attain individual attention. On-demand does not offer that benefit. The growing energy sharing also helps keep you motivated and on track, which you will not experience in an exclusive community or on-demand course.
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