Great Signature Program Bonuses Require No Extra Work From You

What should I offer as a program bonus for my course? Perfect signature program bonuses are items or content you couldn’t fit into the course but would enhance the learner’s knowledge.

First, let me say that program bonus offers do that include any additional work on your part, once the client receives it. They receive the bonus and your work is complete.

As course creators, we are passionate about our expertise and topics. We want to share every detail we know. But the client does need every detail. So we are often placed in a position of deciding what content goes and what stays.

Repurpose the content into a miniature course, ebook, template, etc. Then offer it as a program bonus. The content is valuable and will enhance the client’s knowledge and experience. They choose when and if they want to consume it, and you don’t have to be present for the bonus to work.

Other Ideas for Program Bonuses Material

  • Mini-Course: Look in the vault of content you created while providing value to your audience. Bundle some of the content up into a mini-course.
  • Worksheets and Templates: At some point, you have either purchased or created worksheets and templates to help you grow and develop. Which of those documents can you repurpose and offer as bonuses? If you purchase documents, can you purchase the license for commercial use?
  • Preferred Vendor List: Develop a trusted list of professionals who offer services that complement your offer. In other words, your clients will need support in areas you can not or do not want to cover. Call on industry friends to help. Offering a list of preferred vendors helps you strengthen your network, as well as provide valuable assistance to our clients.
  • Exclusive Community: It is customary, particularly during COVID-19, that online programs include an exclusive community for paid members of a high-ticket program. It offers space for the members to fellowship with each other, ask questions, and gain support. A thriving community is worth approximately $682 a year per member according to's Jan 24, 2022 article 105 Online Community Statistics To Know: The Complete List (2022).

In short, program bonuses are at your fingertips, and will most likely take little to no work to develop.

Apply to Business Launch Prep School at to learn how to create your signature program and bonus material.

Published by Rolande Sumner

Rolande S. Sumner is a retired US Army veteran and the CEO & Founder of Life After Service Transitional Coaching LLC®. Rolande enlisted in the US Army National Guard in 1995 and retired in 2015. During her career, she was an Admin Clerk, Heavy Vehicle Operator, and Human Resources Manager. She served as both a traditional National Guard Soldier and as an Active Guard/Reserve (AGR) Soldier; and stationed in Massachusetts, South Carolina, and Afghanistan. She is an Associate Certified Coach (ACC) via the International Coaching Federation, a Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP). Rolande is also one of the bestselling authors of Behind The Rank, Volume 3.

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