5 Steps To Fill Your Value Ladder


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Struggling to fill your value ladder? Use your high-ticket offer to fill your value ladder by breaking it up into smaller pieces.

1. Create an On-Demand course from your Live group program and price it at approximately ½ the price of the Live program.

2. Offer the Live group program a 1:1 private offer at no less than $10K.

3. Sell modules from the On-Demand course separately for about $200-$300 apiece.

4. Sell the worksheets and tools from the modules as separate items from $25 – $97.

5. Use the worksheets and tools as lead magnets for your funnel.

You used what you had to create what you wanted.

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Published by Rolande Sumner

Rolande S. Sumner is a retired US Army veteran and the CEO & Founder of Life After Service Transitional Coaching LLC®. Rolande enlisted in the US Army National Guard in 1995 and retired in 2015. During her career, she was an Admin Clerk, Heavy Vehicle Operator, and Human Resources Manager. She served as both a traditional National Guard Soldier and as an Active Guard/Reserve (AGR) Soldier; and stationed in Massachusetts, South Carolina, and Afghanistan. She is an Associate Certified Coach (ACC) via the International Coaching Federation, a Certified Professional Coach (CPC) and Energy Leadership Index Master Practitioner (ELI-MP). Rolande is also one of the bestselling authors of Behind The Rank, Volume 3.

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