Value ladders are tactical tools to help your customers get through the buyer journey. They take them from free information on your website to your flagship product. Value ladders help lead clients through their buying process by offering tools, checklists, free content, and other types of valuable information. Here are 5 steps to fill your value ladder as a startup coach. To create more product to add to your value ladder, you will need time and experience. Allow your clients and target audience to tell you what they need, then add those items to your value ladder.
Start your value ladder with your signature program.
First, place your high-ticket signature program two levels from the very top. Your signature program is the root of your value ladder. Because you have several robust modules with worksheets, video content, written text, and examples, you have what you need to create a good value ladder. The live version of your signature progeram is placed at this level, which is priced between $4,000 to $10,000.
Add the on-demand version of your program to your value ladder.
The on-demand version of your value ladder will be one level below. At this level your clients do not receive your time, thus lower the rate between $1,500 to $2,500.
Made robust modules stand-alone course in lower levels of your value ladder.
Copy a few robust modules and turn them into stand-alone courses from your signature program. In other words, take modules from your signature program and offer them as individual courses and priced between $97 – $900.
Use Worksheets and other tools from your course to your value ladder.
On the next level offer bundles, unique worksheets, and other tools your customers can easily access and utilize at a much lower price point and priced these between $1 – $97. However, the average price of items in this level is $27 – $57 per item or bundle.
Identify worksheets to offer as freebies.
Place your freebies on the bottom level. Use valueable worksheets, scripts, and other such tools that customers deem valuable. The easiest thing to do is to choose an item from the low-price rung and offer that as a freebie.
Add One-on-one coaching to your ladder.
Last but never least is the top level. This level receives one-on-one private coaching but all of the amenities of the live version. You can sweeten the deal by offering unlimited coaching with the condition that sessions will only be conducted if homework is completed. This level’s pricing starts at $10,000 and goes well into the six-figure range.
Create an awesome Elite level.
An Elite level is offered by coaches with more experience and a more extensive client roster. This is the most prestigious level. It gives clients all amenities from the one-on-one program and much more. This free admission to your luxury lives retreat, special VIP days, custom swag, and whatever else you can through at it. This level generally starts around $35,000 and goes well into the six-figure range.
Your ladder will grow and develop as your coaching business grows and develops. This format is a starting point.