Curious about how long your course lesson should be? Clients should be able to finish a lesson in one sitting.
Adult learners are busy. They have jobs, families, college, and so much more. They need information that is short and to the point. Information that can be learned and implemented in day-to-day life is best. Theory-based learning is best for institutional-based education. Clients are looking for actionable steps and information in signature programs.
Lessons should be impactful and to the point. Unless it’s a short how-to video, it should be 5 minutes or less. Audio should be 5 minutes or less, and text should be well written, simply stated, and short. You’re not defending your doctorate; you’re teaching your client how to achieve a specific goal.
With that being said, you may add several short videos (and other types of content) to one lesson. Make sure the information is short and build upon the other. Always put the most important piece of content at the top to ensure the client receives it.
Mixing media through the course keeps the content fresh as well as keeps the attention of the client. One tool I love to include is doodle videos made with Doodly. I find it helps me make an impactful video in half the length. The videos are easy to make and are eye-catching.
Clients should be able to finish a lesson in one sitting.
- Video - 5 minutes or less (unless it is a how-to video.)
- Audio - 5 minutes or less
- Text - Simply stated and to the point.
- Graphics - Should be colorful and grab the viewer's attention
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